SERVICES
Individual media project management
Many organisations have an in-house or consultancy communications resource. Often these resources can be swamped with minor media projects, creating roadblocks to overall strategic communications delivery.
Opensight Communications specialises in providing media/public relations services for a specific project or limited time-frame freeing up internal resources to focus on broader campaign outcomes.
This includes:
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Utilising earned and digital media to meet a defined communications objective e.g. profile raising; executing elements of an existing communication strategy; issue awareness; project, product or service promotion.
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Most often this will take the form of an exclusive story or opinion article developed and placed with a major state/national media outlet including follow-up coverage management.
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Rates/fees will be determined by the amount of work required and are negotiated on a project-by-project basis.
NB - Opensight communications generally works on a fee for success basis. Fees are only charged if successful placement is achieved.
Retainer Contracts
The following services are provided by Opensight Communications under the terms of our retainer contract:
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Ongoing around the clock media representation.
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Initial strategic communication planning as required.
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Tailored PR services utilising earned and digital media e.g. profile raising; executing elements of an existing communication strategy; issue awareness; project, product or service promotion.
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Emergency/crisis media management including media risk management planning; emergency media response and advice; and direct media representation.
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Minimum agreed to news or opinion story per month produced and placed with digital and/or traditional media i.e. print, television, radio, online blogs etc. Minimum number of stories increases with larger retainers.
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Manage promotion of earned media on digital platforms e.g. Facebook, LinkedIn, Twitter.
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One full day (or two half day) media training sessions per year.
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Exclusive complimentary private ‘meet and greet’ events with key journalists, commentators and political staff/Members of Parliament.
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Ongoing strategic communication advice and representation.
Media training
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Opensight Communications can provide interactive media training comprising half or full day sessions depending on the level of training required and the number of people to be trained.
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The training consists of theoretical and practical components, including live interview simulations and analysis.
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Media training can also be tailored to meet specific needs.
RATES & TERMS
Individual project work
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Rates and fees are negotiable. For example the fee for success for developing and placing a standard opinion article with the Daily Telegraph or Herald Sun would range from $800-$1500* depending on syndication and follow-up media.
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Rates and fees are negotiated in advance of the project being undertaken with a range of success benchmarks factored into the final fee, e.g. an opinion article in Spectator Online with no resulting follow-up coverage would carry a fee of $150*. An exclusive story in The Australian or Sydney Morning Herald followed by a broadcast press release that leads to follow-up radio and online coverage would attract a fee of between $1,500 and $2,000 depending on the amount of media liaison required.
* plus GST
Retainer contract
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Retainers start at $3,000 per month plus GST. Priority service retainers start at $6,000 per month.
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Individual project services are also available on an ad hoc basis and will be quoted prior to commencement and an individual itemised account provided.
Media training
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Rates for media training depend on the level of training required and the number of people attending.
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Individual media training services will be quoted upon prior to commencement.
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As a guide, 2-3 people for a half-day session - $1,500 plus GST; 2-3 people for majority/full day - $3,000 plus GST. Rates increase for 4-6 people. Maximum 8 people per session.